GOOGLE ADS

                   Google Ads is an online advertising platform developed by Google, where advertisers can create and display ads to promote their products, services,                       or content across Google’s vast network. This network includes Google Search, YouTube, Gmail, Google Maps, and millions of other websites and apps                     that participate in the Google Display Network.

  • Search Ads:

    • Appear at the top and bottom of Google search results pages when users search for keywords related to the advertiser’s business.
    • Highly targeted, allowing businesses to reach potential customers who are actively searching for their products or services.

  • Display Ads:

    • Visual ads (banners, images, videos) shown across Google’s Display Network, which includes over two million websites and apps.
    • Great for building brand awareness and reaching a broader audience.

  • Video Ads:

    • Ads displayed on YouTube and across Google’s video partner sites.
    • Effective for storytelling, product demonstrations, and capturing audience attention with engaging video content.

  • Shopping Ads:

    • Product-based ads that appear in Google Shopping results, as well as in regular Google search results.
    • Showcase product images, prices, and store information, directly connecting users to an e-commerce platform.

  • App Ads:

    • Ads designed to promote mobile apps across Google Search, Play Store, YouTube, and the Google Display Network.
    • Focused on driving app downloads and engagement.